Reporting to the Vice President of Marketing and Communications, you will maintain our social pages and assist in managing our main social media platforms. This role is responsible for writing, creating, and developing dynamic content while driving engagement across all channels, including Facebook, X, Instagram, TikTok, and YouTube. They will collaborate closely with the marketing, public relations, and sales to ensure a cohesive social media strategy that aligns with our broader communication efforts.

The Social Media Manager will spearhead engaging campaigns, evaluate performance metrics, and be a crucial voice in enhancing the brand’s digital presence. This position involves live coverage of events and proactive engagement with social influencers.

Responsibilities

• Content Creation & Execution: Write and create engaging content for our social media platforms, ensuring posts align with the content calendar and maintain brand consistency.

• Event Coverage: Act as a "Social Media Reporter" at designated National and Divisional events, capturing behind-the-scenes moments, storylines, and highlights for real-time updates.

• Content Strategy: Monitor trends and present innovative ideas to enhance our social strategy and increase engagement.

• Copywriting: Write compelling headlines and captions tailored for various social platforms.

• Social Influencer Program: Assist in identifying and securing social influencers, track results, and develop collaborative content initiatives.

• Community Engagement: Monitor social mentions and respond strategically to build brand engagement and identify collaboration opportunities.

• Performance Analysis: Measure and analyze the impact of social media efforts, providing insights and recommendations to optimize future campaigns.

• Division Support: Serve as a resource to enhance our social media presence.

• Video Content Production: Capture, edit, and post engaging video content optimized for social media platforms.

• Trend Monitoring: Stay up-to-date on social media trends and competition, reporting insights to management.

• Cross-Functional Collaboration: Work closely with other departments to ensure consistent messaging and integration across communication channels.

• Industry Knowledge: Follow and study our industry to create relevant and accurate social content.

• Additional Projects: Support other marketing initiatives and projects as assigned.